7 COULD IT GIVE RISE TO ENTIRELY NEW CLASSES OF DONORS?
As well as giving rise to new types of assets for donation, could disruptive technologies also create entirely new classes of donor? For example, the enormous increase in the value of Bitcoin and other cryptocurrencies has created a new breed of unexpected millionaires among those who were early adopters. On the assumption that there might be an “easy come, easy go” mentality among some of these individuals, they would seem ripe to be tapped up for philanthropy. However, it has been well documented (eg in The Politics of Bitcoin) that the roots of Bitcoin are deeply entwined with a crypto-libertarian philosophy that takes a radical (and pretty dim) view of institutions like governments and central banks. So what will these potential crypto-donors think about organised philanthropy, both in terms of its role and how it should be done? So far, we don’t really know.
Another likelihood is that more and more philanthropic decisions will be data-driven. This might be because human donors become reliant on AI-powered philanthropic advice (as I explored in detail in Robotic Alms), or because there is boom in entirely automated philanthropy as a result of the growth in machine-to-machine (M2M) transactions.
8 WILL THE TECH MAKE IT EASIER OR HARDER TO IDENTIFY POTENTIAL DONORS?
Even if the types of donors and the nature of the assets at their disposal changes radically, one of the traditional jobs of the fundraiser will remain: namely identifying who those donors are in the first place. Technology has long been used to aid this process by making it easier to do prospect research, and charities have begun to use techniques honed in the world of social media to micro-target potential donors more effectively. It seems likely that these techniques will become even more refined over time (although there is also a question over whether new legislation and regulation like GDPR will stifle some of these efforts).
Yet there is also the possibility that the very model of online identity will be radically shaken up; and that we will shift from the current paradigm in which personal information about us is held by multiple different public, private and charitable sector agencies and organisations, to a paradigm of “self-sovereign identity” in which we each take ownership of our own data and have the choice about which elements of it we share in any given context. This would even allow for the possibility that we could, in the future, monetise our personal data by selling it to companies who use it to refine their own products and services (rather than simply giving it all away for free, which is what we do now).
9 WILL THE TECHNOLOGY OFFER NEW WAYS OF ENGAGING DONORS AND SUPPORTERS?
Assuming that you can find donors in the future; will you also have new ways of engaging them? For example, Virtual and Augmented Reality can enable new forms of immersive storytelling that could create powerful emotional and empathetic bonds with potential supporters (and a number of charities are already using these technologies for fundraising and awareness-raising).
Blockchain technology, on the other hand, brings the promise of radical transparency when it comes to donations. Donors in the future could be able to trace their individual gift all the way through a charity and out the other side - which could bring benefits in terms of strengthening trust, but might also raise new challenges in terms of educating donors about the necessity of spending on core costs and other perceived “overheads”.
10 COULD THE DEVELOPMENT OF THIS TECHNOLOGY ITSELF BE SEEN AS A CHARITABLE CAUSE?
As well as helping to address existing causes and potential creating new ones through unintended negative consequences, could new technologies come to be seen as a focus for philanthropy in their own right? We have already seen these in the form of the Open Source software movement (most of which is run on a non-profit basis) or websites like Wikipedia which rely on donations to keep going. There are also a growing number of examples of Silicon Valley philanthropists who view their long-term investments in things like space exploration or life extension as at least quasi-philanthropic.
Historical interlude...
I can’t resist taking a brief detour here to make a point I have made many times before; which is that like so many “new” phenomena in the philanthropy world, the idea of technology as a speculative focus is not actually new at all. Take for instance, the example of the seminal role the Rockefeller Foundation played in the development of Artificial intelligence. In 1932, the Foundation hired Warren Weaver as Director for the Natural Sciences (although he would rather wonderfully go on to refer to himself as “Chief Philanthropoid” instead). Weaver was a noted mathematician in his own right (for any fans of computer science, he co-authored the seminal book The Mathematical Theory of Communication with Claude Shannon). However, in his role at Rockefeller he arguably had even greater influence on the future of computing by using some of his grant money to support ground-breaking academic research in the early days of computing.
Most notably, in 1956, the Foundation gave a grant to support the Dartmouth Conference, a five-week long gathering of some of the leading computing researchers of the time. This is generally seen as the birthplace of the modern notion of “artificial intelligence” (in fact, the first known use of the term is to be found in the grant application for the conference), and the real starting point for all subsequent research in the field.
It is worth noting two other points in this quick historical interlude that may be relevant: the first is that whilst Rockefeller was highly forward-looking in supporting this work, they kept a tight leash on the amount of grant money that was being used. The conference organisers originally requested $13.5K, but in offering them only $7.5K in response, the Foundation Director responsible for the grant explained that, “I hope you won't feel we are being overcautious but the general feeling here is that this new field of mathematical models for thought, though very challenging for the long run, is still difficult to grasp very clearly. This suggests a modest gamble for exploring a new approach, but there is a great deal of hesitancy about risking any very substantial amount at this stage.” The second thing to note is that following the Dartmouth conference, the involvement of the Rockefeller Foundation in the field of Artificial Intelligence diminished as military and commercial interests moved in and took over responsibility for funding. So the foundation could be said to have played a vital catalytic role. (More on the fascinating history of the Rockefeller Foundation and computer science can be found at their own archive).
...end of historical interlude
Back to the present day, and the idea of technology as a focus of philanthropy has once again come to the fore. This might present new opportunities for philanthropist and foundations to play a catalytic role. It might also pose challenges, if donors or funders start to turn their attention away from mainstream philanthropic causes towards supporting technological developments which have debatable societal benefits. This is something we are currently seeing in the blockchain world, where some of the current crop of Initial Coin Offerings (ICOs) are being funded through philanthropic mechanisms rather than commercial ones something that is beginning to cause a great deal of controversy.
This list of questions is not exhaustive, but hopefully it gives a sense of the various dimensions in which we can think about the relevance of technology for philanthropy. And if we start to think through these kinds of questions, hopefully we can develop a vision for the role that foundations and philanthropists could play in responding to the opportunities and challenges presented by potentially transformative technological developments.
I would argue that foundations might be uniquely well-placed to play a role here. One of the favourite bits of received wisdom in the tech world, known as Amara’s Law, states that: “We tend to overestimate the effect of a technology in the short run, but underestimate it in the long run.” At the same time, we are often told that one of the strengths of philanthropy -particularly the endowed foundation model - is that it is able to take a long-term view of issues. Hence, it could perform a potentially invaluable role by cutting through some of the immediate noise around technology; thinking through what some of the longer-term implications might be and what we need to do now to start addressing them.
That way we can make sure that in 20 years time we aren’t having this discussion again and ruing the fact that we didn’t act on all of this sooner.