CAF Campaigns


Harnessing the power of philanthropy to develop a thriving civil society, across the globe.


With as many as 2.4 billion people set to join the world’s middle classes by 2030, it is crucial that we ensure that the groundwork is put in place to support and encourage a mass engagement in giving. We estimate that if the world’s middle classes were to give over just 0.5% of their spending – less than the average UK household and about the same as people in the Republic of Korea – that could amount to $319 billion in resources for civil society organisations annually by 2030.

global middle class

Potential for sustainable, domestic development

The Groundwork for Growing Giving campaign highlights the potential for fast growing emerging economies to drive a golden age of generosity and deliver a sustainable development which works for all. The campaign seeks to create an inclusive culture of generosity and envisions a world where everyone gives.

Read our campaign paper 'Laying the Groundwork' online


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Governments to:

  • make sure that civil society organisations are regulated in a fair, consistent and open way
  • make it easy for people to give and offer incentives for giving where possible
  • promote civil society as an independent voice in public life and respect the right of not-for-profit organisations to speak out on important issues

International funders to:

  • provide funding for organisations which provide support to donors and civil society organisations to build infrastructure that can continue to generate funds for civil society even after aid ends
  • fund local organisations directly to improve the accountability and efficiency of aid
  • recognise the importance of helping grantees to build sustainable domestic support and fund accordingly

Civil society organisations to:

  • ensure good governance and be honest about impact to build public trust in civil society organisations
  • meaningfully engage local communities in decision making so civil society becomes locally owned
  • recognise and build on traditional forms of giving to create organisations and a culture of giving works to the strengths of the local context


Read how we are creating change


From 2013 - 2017 the Future World Giving project created, over a suite of reports, a policy framework to help governments seize the potential for rapidly growing middle class populations to engage in philanthropy. The Groundwork for Growing Giving campaign benefits from, and builds on, Future World Giving resources.

Unlocking the potential of global philanthropy

This paper introduces the key concepts in, and context for, the Future World Giving project.

Read our positioning paper

Enabling an independent not-for-profit sector

This Future World Giving report warns that poor legislation on not-for-profit campaigning could jeopardise giving across the world.

Read the report
Building trust in charitable giving with CAF

Building trust in charitable giving

This Future World Giving report highlights threats that can stifle the growth of charitable giving across the globe.

Read the report

Potential for sustainable domestic funding


The future of philanthropy could be bright.

Get in touch to find out more

CAF Global Alliance

CAF's global team connect our nine offices across the world, harnessing local knowledge and expertise to support international giving.

Creating impact through global philanthropy

By working with donors, the CAF Global Alliance has helped make a real difference to charities of all sizes around the world.

Campaigning for a giving world

Using our insight, influence and experience, we are campaigning for world changing philanthropy.

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