Susan Pinkney has been taking the temperature of public opinion in Britain and around the world for nearly 20 years. An experienced researcher and polling expert, she has been getting to the heart of how people think about issues ranging from obesity in the UK through to donating behaviours in China. 


Susan's broad range of research and insight knowledge includes:

  • The impact of public opinion on charities
  • Understanding why people give to charity
  • Explaining how Britain and the world gives
  • Bringing opinion research to life
  • Making the complex simple


Susan is an experienced broadcast commentator and public speaker.  Susan's vblog Understanding Charities in 1 Minute has received the most social media engagement of any CAF vblog. 

Susan's recent engagements:

  • The Market Research Society 2017: Brexit and the charity sector
  • Fundraising Live 2017: Putting online fundraising at the heart of your strategy
  • Launch of the first Scotland Giving report in 2017
  • Susan is a highly experienced broadcast commentator


As  Head of Research at the Charities Aid Foundation she is responsible for leading world class research projects such as the World Giving Index, the leading global survey of generosity, UK Giving, the largest annual survey into giving in Britain, and CAF’s annual analysis into giving by the FTSE 100.

An experienced commentator, well versed in making the complex simple and drawing sharp insights from data, Susan knows how people give, whether it is how many miles we run for charity, or how much charity bake sales raise for good causes, bringing opinion to life and drawing on a career in social and market research working mainly for UK Government departments, the Scottish Government and charities.

CAF's inspirational speakers


World class experts for your conference, seminar or panel

Get in touch to find out more

World Giving Index 2017

The CAF World Giving Index is a leading study on global generosity. It provides a picture of charitable behaviour around the world.

UK Giving 2018

Our UK Giving 2018 report reveals the latest insights into giving behaviour in the UK.

Our Research

We provide free research and analysis helping to influence the decisions of charities, companies, donors, policy-makers, researchers and journalists worldwide.

Charities Aid Foundation © 2018 | Registered Charity Number 268369
25 Kings Hill Avenue, Kings Hill, West Malling, Kent ME19 4TA Telephone: 03000 123 000
10 St. Bride Street, London EC4A 4AD Telephone: 03000 123 000

Anti-Slavery and Human Trafficking Statement