Susan interviewed on STV news, ahead of the CAF Scotland Giving 2018 launch


Susan Pinkney has been taking the temperature of public opinion in Britain and around the world for nearly 20 years. An experienced researcher and polling expert, she has been getting to the heart of how people think about issues ranging from obesity in the UK through to donating behaviours in China. 


Susan's broad range of research and insight knowledge includes:

  • the impact of public opinion on charities
  • understanding why people give to charity
  • explaining how Britain and the world gives
  • bringing opinion research to life
  • making the complex simple


Susan is an experienced broadcast commentator and public speaker.  Susan's vblog Understanding Charities in 1 Minute has received the most social media engagement of any CAF vblog. 

Susan's recent engagements

  • Susan will be speaking at Philanthropy Ireland in the winter of 2018
  • Launch of Scotland Giving 2018 at the Scottish parliament
  • The Market Research Society 2017: Brexit and the charity sector
  • Fundraising Live 2017: Putting online fundraising at the heart of your strategy
  • Susan is a highly experienced broadcast commentator

Susan Pinkney 550


As our Head of Research, she is responsible for leading world class research projects such as the World Giving Index, the leading global survey of generosity, UK Giving, the largest annual survey into giving in Britain, and CAF’s annual analysis into corporate giving by the FTSE 100.

An experienced commentator, well versed in making the complex simple and drawing sharp insights from data, Susan knows how people give, whether it is how many miles we run for charity, or how much charity bake sales raise for good causes, bringing opinion to life and drawing on a career in social and market research working mainly for UK Government departments, the Scottish Government and charities.

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World Giving Index 2018

The CAF World Giving Index is a leading study on global generosity. It provides a picture of charitable behaviour around the world.

UK Giving 2018

Our UK Giving 2018 report reveals the latest insights into giving behaviour in the UK.

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We provide free research publications and analysis helping to influence the decisions of charities, companies, donors, policy-makers, researchers and journalists worldwide.