MIND THE GAP

While charitable donations from older people have doubled since the 1980s, the proportion of donations made by the under-30s has more than halved.

The study 'Mind the Gap - the growing generational divide in charitable giving' was undertaken in 2012 for CAF by Professor Sarah Smith, of the University of Bristol. It warns that charities face a ‘donation deficit’ in the years to come, if action is not taken to ensure that younger generations match the generosity of the inter-war generation.

  • 52 per cent of all charitable donations come from the over-60s.
  • The past 30 years has seen an increase in this trend.
  • We are seeing a rising trend for older people (over-60s) to be typically more generous than younger generations (under-30s).
  • This ‘generation gap’ in giving has widened significantly since the 1980s.

The report includes predictions, analysis and the challenges faced to overcome this.

Download the full report

Our publications


We produce research on charities and charitable giving to help charities understand the sector - and to thrive.

About us


We're committed to effective giving. We help you support the causes you care about, and help charities thrive.

Our blogs


Read the latest articles from our in-house experts on the topics that affect the charity sector.