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DIGITAL
FUNDRAISING

CREATING A DIGITAL-focused FUNDRAISING APPROACH

A growing shift in recent years, online fundraising was brought into sharp focus during the pandemic, offering a lifeline when other fundraising methods proved unfeasible. And it’s likely digital will only grow from here, continuing to serve as a vital channel for future fundraising strategies.

The sector still has some way to go yet though: more than half (53%) of charities we surveyed in November 2020 said they needed to make a shift to a more online fundraising approach, while 62% reported that they didn’t conduct any online fundraising at all.

So how can you ensure your organisation fundraises effectively online? Our digital fundraising resources offer expert guidance and advice for tapping into the digital landscape, so you can ensure your community gets the funds and services it needs.

RESOURCES TO INSPIRE YOUR CHARITY TO GO DIGITAL

Putting digital at the heart of your fundraising strategy


How to attract online donations

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Using social media for fundraising


Top tips for making the most of social media fundraising

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Making the most of payroll fundraising


What is it and how can charities make the most of payroll opportunities?

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Further resources Beyond the hub 

Here are some useful external resources on digital fundraising that you may wish to explore: 

Digital fundraising channels


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