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                                                                      DIGITAL
                                                                      FUNDRAISING

                                                                      1. Home
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                                                                      5. Charity Adaptability Hub
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                                                                      7. Digital Fundraising

                                                                      CREATING A DIGITAL-focused FUNDRAISING APPROACH

                                                                      A growing shift in recent years, online fundraising was brought into sharp focus during the pandemic, offering a lifeline when other methods proved unfeasible. And it’s likely digital will only grow from here, continuing to serve as a vital channel for fundraising strategies.

                                                                      Many charities across the UK reported in August 2021 that they are increasing their digital functions in order to fundraise over the next 12 months. Half (51%) plan to do more digital campaign activity via apps, websites or social media. More than two in five (45%) have already increased their card, contactless and digital payment capability.

                                                                      So how can you ensure your organisation fundraises effectively online? Our digital fundraising resources offer expert guidance and advice for tapping into the digital landscape, so you can ensure your community gets the funds and services it needs.

                                                                      RESOURCES TO INSPIRE YOUR CHARITY TO GO DIGITAL

                                                                      Putting digital at the heart of your fundraising strategy

                                                                      How to attract online donations

                                                                      Read the article

                                                                      Using social media for fundraising

                                                                      Top tips for making the most of social media fundraising

                                                                      Read the article

                                                                      Making the most of payroll fundraising

                                                                      What is it and how can charities make the most of payroll opportunities?

                                                                      Read the article

                                                                      Digital storytelling for effective fundraising

                                                                      Top tips for telling your stories

                                                                      Read the article
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                                                                      Further resources Beyond the hub 

                                                                      Here are some useful external resources on digital fundraising that you may wish to explore: 

                                                                      • Digital fundraising resources, Charity Digital
                                                                      • Digital fundraising is now – fundraising guide, Media Trust
                                                                      • Fundraising through digital – Marie Curie’s journey, Skills Platform
                                                                      • How to use immersive, long-form storytelling to bring a campaign to life, CharityComms

                                                                      Digital fundraising channels

                                                                      • The best online fundraising platforms for charities, Charity Digital
                                                                      • How small charities can benefit from using gaming fundraising like Twitch, CharityComms
                                                                      • Gaming for good: how to raise funds, Charity Digital
                                                                      • Get the lowdown on Discord, Clubhouse, TikTok and Instagram, CharityComms
                                                                      • TikTok for charities, Reason Digital
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