Our site places cookies on your device to give you the best experience. You can change your cookie settings at any time. Our Privacy Notice has more information on how to do this. I’m happy, please close this message

CAF: Charities Aid Foundation CAF: Charities Aid Foundation Skip to main content
Donate to a charity
Register
Log inClose CAF account drop-down menuLog in to your CAF account
CAF accountManage your:
CAF American Donor Fund
CAF Charity Account
CAF Charitable Trust
CAF Company Account
CAF Charity Dashboard
CAF Donate
CAF Give As You Earn
CAF BankManage your bank account
InvestmentsManage your CAF Investment Account
Search

Search
Search box
open menu close menu Menu Close
Donate to a charity
  • ◄COVID-19 Hub ►
  • ◄ I'm an individual ►
  • ◄ I'm a company ►
  • ◄ I'm a charity ►
  • ◄ CAF Bank ►
  • ◄ About us ►
  • For charities
  • For individuals
  • For philanthropists
  • For companies
 
  • ◄ Giving to charity > ►
  • ◄ Private Client Philanthropy > ►
  • ◄ Know more about giving > ►
  • ◄ Help and support > ►
  • ◄ Donate now > ►
  • ◄ Leave a lasting legacy
  • ◄ Grant making through us
  • ◄ Residential Development loans
  • ◄ For advisors
 
  • ◄ Employee giving > ►
  • ◄ Employee engagement > ►
  • ◄ Corporate giving > ►
  • ◄ Corporate and workplace fundraising
  • ◄ Impact advisory
  • ◄ Corporate grant making
  • ◄ Resource centre > ►
 
  • ◄ Adaptability resource hub
  • ◄ Everyday banking > ►
  • ◄ Savings > ►
  • ◄ Loans and social investment > ►
  • ◄ Investments > ►
  • ◄ Fundraising > ►
  • ◄ Your donations > ►
  • ◄ Grantmaking > ►
  • ◄ Strategic consultancy > ►
  • ◄ Legacies > ►
  • ◄ Trustees and charity governance
 
  • ◄ Everyday banking > ►
  • ◄ Loans > ►
  • ◄ Savings > ►
  • ◄ Help and support > ►
  • ◄ About CAF Bank > ►
 
  • ◄ About CAF Bank > ►
  • ◄ Governance > ►
  • ◄ CAF Venturesome
  • ◄ International > ►
  • ◄ Policy and Campaigns > ►
  • ◄ Research
  • ◄ CAF Blogs > ►
  • Careers
  • ◄ Media office
  • ◄ Experts and Events
  • ◄ Publications > ►
  • ◄ Security centre > ►
 
  • ◄ Connecting you to charities
  • ◄ Open a giving account
  • ◄ Donate overseas
  • ◄ Payroll giving
  • ◄ Leave a lasting legacy
    • ◄ Manage your giving through us
    • ◄ CAF Charitable Trust
    • ◄ Paying Tax in the UK and US?
    • ◄ Become a social investor
    • ◄ Get expert consultancy
    • ◄ Meet the Team
      • ◄ Our tips, guides and information
      • ◄ Gift Aid
      • ◄ Tax efficient giving
      • ◄ The future of giving
        • ◄ Donating
        • ◄ CAF Charity Account
        • ◄ CAF Charitable Trust
        • ◄ Payroll giving
        • ◄ Expert consultancy
        • ◄ Grant making
          • ◄ Find a UK charity
            • ◄ CAF Give As You Earn
            • ◄ Grow your Payroll Giving scheme
            • ◄ Matching your employee donations
            • ◄ Get your Payroll Giving Quality Mark
              • ◄ Start engaging employees with charitable giving
              • ◄ Find out more about Payroll Giving
              • ◄ Payroll Giving resource hub
                • ◄ CAF Company Account
                • ◄ Corporate giving for Partnerships
                • ◄ Manage your corporate grant making
                • ◄ Set up a corporate foundation
                  • ◄ Corporate giving insight
                  • ◄ Corporate giving case studies
                  • ◄ Get in touch
                    • ◄ Everyday charity banking
                    • ◄ Online banking
                    • ◄ CAF Bank Business card
                    • ◄ Taking card payments
                    • ◄ Bacs bureau service
                      • ◄ Borrowing options
                      • ◄ Secured loans with CAF Bank
                      • ◄ Social investment with CAF Venturesome
                        • ◄ Savings accounts
                        • ◄ Instant access savings account
                        • ◄ 60 Day Notice Account
                        • ◄ 90 Day Notice Account
                        • ◄ 12 Month Fixed Rate Saver
                        • ◄ 1 Year Fixed Term Account
                        • ◄ CAF Charity Deposit Platform
                          • ◄ Investment products
                          • ◄ Investment Knowledge Centre
                          • ◄ Getting started
                            • ◄ Fundraising tips and advice
                            • ◄ CAF Donate
                            • ◄ CAF Charity Dashboard
                            • ◄ How to redeem CAF Charity Vouchers
                            • ◄ CAF Donate Help
                              • ◄ CAF Charity Dashboard
                              • ◄ CAF Charity Dashboard Reporting
                              • ◄ Sign up
                              • ◄ CAF Charity Dashboard Help
                                • ◄ Grantmaking with CAF
                                • ◄ Getting a grant
                                • ◄ Contact us
                                  • ◄ Strategic consultancy for charities
                                  • ◄ Meet the Team
                                  • ◄ Contact us
                                    • ◄ Legacies and your charity
                                    • ◄ Contact us
                                    • ◄ Contact us
                                    • ◄ FAQs
                                    • ◄ Tools and guides
                                      • ◄ Current account
                                      • ◄ Online banking
                                      • ◄ CAF Bank Business card
                                      • ◄ Taking card payments
                                      • ◄ Bacs bureau service
                                      • ◄ Interface for Third Party Providers
                                        • ◄ Secured loans
                                        • ◄ Social purpose development finance
                                        • ◄ Charity finance guides
                                        • ◄ Charity finance case studies
                                        • ◄ Intermediaries - Working with us
                                          • ◄ Instant access savings account
                                          • ◄ CAF savings options
                                            • ◄ We're here to help
                                            • ◄ Security centre
                                            • ◄ Protecting your money
                                            • ◄ Making a complaint
                                              • ◄ About us
                                              • ◄ CAF Bank Board of directors
                                              • ◄ CAF Bank Executives
                                              • ◄ Meet the team
                                              • ◄ Legal information
                                              • ◄ Regulatory information
                                              • ◄ CAF Bank Pillar 3 disclosure (.pdf opens in new window)
                                                • ◄ CAF Bank Board Directors
                                                • ◄ CAF Bank Executives
                                                • ◄ Legal information
                                                • ◄ Regulatory information
                                                • ◄ CAF Bank Pillar 3 disclosure (.pdf opens in new window)
                                                • ◄ Complaints procedure
                                                  • ◄ Our trustees
                                                  • ◄ Our executive
                                                  • ◄ Committees
                                                  • ◄ Annual reports
                                                  • ◄ Our Standards and Conduct Policy
                                                    • ◄ Case studies
                                                    • ◄ Contact us
                                                      • ◄ Policy and Campaigns
                                                      • ◄ Giving Tuesday
                                                      • ◄ Champion for charities
                                                      • ◄ Groundwork for growing giving
                                                      • ◄ Place based giving
                                                      • ◄ Future:Good
                                                        • ◄ Giving Thought blog
                                                        • ◄ CAF Venturesome blog
                                                        • ◄ Public Affairs blog
                                                        • ◄ Charities blog
                                                        • ◄ Research blog
                                                          • ◄ Development Fund
                                                          • ◄ Contact us
                                                          • ◄ SAR Volunteer Training Fund
                                                            • ◄ Vacancies
                                                            • ◄ Contact us
                                                              • ◄ 2019 publications
                                                              • ◄ 2018 publications
                                                              • ◄ 2017 publications
                                                              • ◄ 2016 publications
                                                              • ◄ 2015 publications
                                                              • ◄ 2014 publications
                                                              • ◄ 2013 publications
                                                              • ◄ 2012 publications
                                                              • ◄ 2011 publications
                                                              • ◄ 2010 publications
                                                              • ◄ 2009 publications
                                                              • ◄ 2008 publications
                                                              • ◄ Archive
                                                              • ◄ Contact us
                                                                • ◄ How do we help protect you
                                                                • ◄ How to keep yourself safe
                                                                • ◄ Be aware - types of threat
                                                                • ◄ How to spot a bank scam
                                                                • ◄ Seen something suspicious
                                                                  open login menuclose login menu

                                                                  Log in

                                                                  CAF accountManage your:
                                                                  CAF American Donor Fund
                                                                  CAF Charity Account
                                                                  CAF Charitable Trust
                                                                  CAF Company Account
                                                                  CAF Charity Dashboard
                                                                  CAF Donate
                                                                  CAF Give As You Earn
                                                                  CAF BankManage your bank account
                                                                  InvestmentsManage your CAF Investment Account
                                                                  Register
                                                                  Smiling man with headphones taking notes at his laptop

                                                                  DIGITAL
                                                                  FUNDRAISING

                                                                  1. Home
                                                                  2. >
                                                                  3. I'm a charity
                                                                  4. >
                                                                  5. Charity Adaptability Hub
                                                                  6. >
                                                                  7. Digital Fundraising

                                                                  CREATING A DIGITAL-focused FUNDRAISING APPROACH

                                                                  A growing shift in recent years, online fundraising was brought into sharp focus during the pandemic, offering a lifeline when other methods proved unfeasible. And it’s likely digital will only grow from here, continuing to serve as a vital channel for fundraising strategies.

                                                                  Many charities across the UK reported in August 2021 that they are increasing their digital functions in order to fundraise over the next 12 months. Half (51%) plan to do more digital campaign activity via apps, websites or social media. More than two in five (45%) have already increased their card, contactless and digital payment capability.

                                                                  So how can you ensure your organisation fundraises effectively online? Our digital fundraising resources offer expert guidance and advice for tapping into the digital landscape, so you can ensure your community gets the funds and services it needs.

                                                                  RESOURCES TO INSPIRE YOUR CHARITY TO GO DIGITAL

                                                                  Putting digital at the heart of your fundraising strategy

                                                                  How to attract online donations

                                                                  Read the article

                                                                  Using social media for fundraising

                                                                  Top tips for making the most of social media fundraising

                                                                  Read the article

                                                                  Making the most of payroll fundraising

                                                                  What is it and how can charities make the most of payroll opportunities?

                                                                  Read the article

                                                                  Digital storytelling for effective fundraising

                                                                  Top tips for telling your stories

                                                                  Read the article
                                                                  CAF Donate donation widget displayed on a mobile phone


                                                                  DO YOU KNOW ABOUT CAF DONATE?

                                                                  Our GDPR compliant, safe and secure online donations platform used by over 6,500 charitable organisations.

                                                                  Find out more
                                                                  CAF Donate donation widget displayed on a mobile phone

                                                                  CONTINUE EXPLORING RESOURCES BY TOPIC

                                                                  Or return to Charity Adaptability home

                                                                  Strategy and planning

                                                                  Governance and leadership

                                                                  Loans

                                                                  Cross-charity collaboration

                                                                  Partner with a corporate

                                                                  Charity landscape

                                                                  Grants

                                                                  Donor relations

                                                                  Further resources Beyond the hub 

                                                                  Here are some useful external resources on digital fundraising that you may wish to explore: 

                                                                  • Digital fundraising resources, Charity Digital
                                                                  • Digital fundraising is now – fundraising guide, Media Trust
                                                                  • Fundraising through digital – Marie Curie’s journey, Skills Platform
                                                                  • How to use immersive, long-form storytelling to bring a campaign to life, CharityComms

                                                                  Digital fundraising channels

                                                                  • The best online fundraising platforms for charities, Charity Digital
                                                                  • How small charities can benefit from using gaming fundraising like Twitch, CharityComms
                                                                  • Gaming for good: how to raise funds, Charity Digital
                                                                  • Get the lowdown on Discord, Clubhouse, TikTok and Instagram, CharityComms
                                                                  • TikTok for charities, Reason Digital
                                                                  • Individuals
                                                                  • Donate now
                                                                  • CAF Charity Account
                                                                  • CAF Charitable Trust
                                                                  • CAF Charitable Legacy Service
                                                                  • CAF American Donor Fund
                                                                  • Giving to charity
                                                                  • Your philanthropy
                                                                  • Resource centre
                                                                  • Companies
                                                                  • CAF Give As You Earn
                                                                  • CAF Company Account
                                                                  • Corporate responsibility
                                                                  • Engaging employees
                                                                  • Corporate community
                                                                    investment
                                                                  • Charities
                                                                  • Everyday banking
                                                                  • Borrowing
                                                                  • Social investment
                                                                  • Investments
                                                                  • Fundraising services
                                                                  • Expert Advice
                                                                  • About us
                                                                  • About CAF Bank
                                                                  • Security Centre
                                                                  • Media Office
                                                                  • Our blogs
                                                                  • Policy and Campaigns
                                                                  • Research
                                                                  • Experts and Events
                                                                  • Publications
                                                                  • Careers
                                                                  CAF home
                                                                  CAF on facebook
                                                                  CAF on twitter
                                                                  CAF on youtube
                                                                  CAF on linkedin
                                                                  CAF on Instagram
                                                                  • Contact us
                                                                  • Help
                                                                  • Sitemap
                                                                  • Accessibility
                                                                  • Privacy

                                                                  Modern Slavery Statement

                                                                  Charities Aid Foundation © | Registered Charity Number 268369
                                                                  25 Kings Hill Avenue, Kings Hill, West Malling, Kent ME19 4TA
                                                                  10 St. Bride Street, London EC4A 4AD
                                                                  Telephone: 03000 123 000