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Helping your charity or social enterprise become more resilient.

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About us

We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

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Home About us Charities Aid Foundation Logos

How to use our logo

We encourage the donors and charities we work with, to share our collaboration and help promote greater, and more impactful, giving. As custodians of the CAF brand, it's important to us that we work together with you on how our brand is represented so that it reflects our shared values and is used consistently.

If you would like to feature the CAF logo in your communications, please contact: brandmarketing@cafonline.org to review and agree use.

To ensure legibility and stand out, it is important to retain sufficient clear space around our logo. No text or graphics should enter the specified clear space.

Minimum size

  • The minimum size for print is: 43mm (width) and 35mm (height).
  • The minimum size for digital is: 400px (width) and 340 px (height).
  • Our primary logo should not be used below these sizes.

Clear space

The recommended minimum clear space is defined by using the uppercase ‘A’ component shown here, in line with our height guidance for the use of the logo.


clear_space

As part of your use, please do not:

  • Stretch or distort the CAF logo.
  • Skewer or crop our logo.
  • Give our logo a shadow, or any other, effect.


CAF_with_effect

Please do not place the CAF logo over busy imagery, such as photography, where it will be lost.


Busy_image

Our CAF logo can appear in white-out or full green colour, dependent on the background on which it is placed. 

Please use the white-out version on deep green, black, or other dark coloured backgrounds. Please use the CAF green version of our logo on white, or lighter coloured backgrounds.



Wrong colour

Please do not break down or separate the components of our logo.


Seperation_wrong

Please do not place the CAF logo vertically.


wrong_rotations

Charities Aid Foundation logo

 

The CAF International Network Kitemark

If you are a member of CAF’s International Network of partners, you can use the CAF International Network Kitemark to showcase your strategic collaboration with us.



Download our Kitemark Guidance