The Philanthropy Advantage Report 2025
Explore high-net-worth individuals’ views on the importance of philanthropy, and the role advisers can play leading more charitable giving conversations with their clients.
We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.
From one-off donations to long-term giving, or designing your personal philanthropic strategy, we work together to help you realise your giving ambitions.
DISCOVER OUR PERSONAL GIVING SOLUTIONSYou have the vision for making a difference. So do we. We help you plan how to give based on your goals.
DISCOVER OUR CORPORATE GIVING SOLUTIONSHelping your charity or social enterprise become more resilient.
DISCOVER HOW WE SUPPORT CHARITIESDiscover the latest insights for donors and charitable organisations to help create a greater impact
ExploreWe are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.
Find out more about CAF
Charities are under increasing pressure to meet growing demand for their services while facing continued rising operational costs, according to new Charities Aid Foundation (CAF) research.
CAF’s UK Charity Insights research with charity leaders found that 44% cited increased costs over the last 12 months as one of their main challenges. This is significantly more than the 30% who reported this in 2023 following the peak of inflation, and compares to 14% who listed it as a key issue in 2021.
The growing concern over operational costs comes as demand for charity services, such as community cafes, poverty relief and housing charities, continues to rise. Over eight in ten (83%) charities reported that demand for their services has increased, with 86% expecting demand to grow over the next 12 months.
With charities unable to pass on cost rises, the research finds the financial strain on the sector is affecting the delivery of services. Only one in ten (11%) charity leaders said that they have been able to smoothly meet the rise in demand, and 70% say they spend most of their time solving problems – with 30% of their time spent on strategic planning.
The vast majority (86%) of people believe that charities play an important role in society and communities, according to separate CAF research with the public.
However, charity leaders raise concerns about the overall health of the sector. Less than a third (30%) considered the sector to currently be in a healthy position, and 42% were optimistic about its future. Financial pressures and funding cuts are the main reason why leaders think the sector is unhealthy.
Charities are also found to be operating within a precarious funding environment. Over half (52%) of those surveyed said that they were not confident they would be able to cope with demand if they saw a decline in one of their income streams, rising to 63% for charities with incomes of less than £250,000.
Funding challenges for the sector also includes low levels of support from businesses. The research found that while 61% of charities received some financial support from corporates, less than one in ten (6%) said that donations from business was one of their main sources of income.
“Whether it’s a local community cafe, cutting-edge health project, or initiatives that transform the lives of homeless people, charities are central to our social fabric. Yet their role has never been tougher. With ever-increasing demand, inflationary pressures remaining and significantly fewer funding opportunities, charities cannot pass on costs and are having to do much more with less.
“It is a critical time to grow the philanthropy and social investment that sustains the sector. A cross- government approach to philanthropy, and policies that encourage donations, could revitalise our culture of giving and help to build a more connected, more generous and more resilient society for all of us in the future.”
CAF is calling for a co-ordinated, cross-government approach to charitable giving and philanthropy, and for the Government to introduce policies that encourage donations to support charities. These include:
The report also sets out ways charities can assess and build their resilience, including through diversifying their income streams and widening their networks. Donors can further their support to good causes by topping up their regular direct debits and payroll giving in line with inflation.
1. For more information or to arrange interviews, please contact media@cafonline.org
2. About CAF: The Charities Aid Foundation (CAF) exists to accelerate progress in society towards a fair and sustainable future for all. Over the last 100 years, we have led the way in developing innovative approaches to giving. We partner with corporate and individual donors to enable them to give more effectively and impactfully. Annually, we distribute over £1 billion to social purpose organisations around the globe.
3. UK Charity Insights collected insights from 549 charity leaders between 6 May and 9 June 2025.
For a copy of the report or to arrange interviews, please contact media@cafonline.org
Explore high-net-worth individuals’ views on the importance of philanthropy, and the role advisers can play leading more charitable giving conversations with their clients.
Explore how resilient the UK’s charity sector is, and uncover detailed insights into the views of charity leaders around the country.
Explore how UK businesses are shaping their communities and discover how your organisation can drive meaningful change.