Supporting charities most important role of The Royal Family

30 May 2022

The Queen is most likely to inspire charity donation

Across the country, a third of people (33%) think that supporting charities is the most important role played by The Royal Family, according to new polling by the Charities Aid Foundation (CAF), while a quarter (25%) of respondents think they have heard about charities and appeals they might not otherwise have known about because of Royal support.

The Queen is the member of The Royal Family most likely to inspire a donation to charity, with 15% of respondents saying they would donate to a charity supported by her. Other Royals who inspire support include The Duchess of Cambridge (7%), Princess Anne (5%), and Prince William (5%).

The findings are revealed in the year The Queen becomes the first British Monarch to celebrate a Platinum Jubilee after 70 years of service.

Her Majesty has links as Royal Patron or President with more than 600 charities, military associations, professional bodies, and public service organisations including ABF The Soldiers Charity, the British Diabetic Association, Cancer Research UK, and Cruse Bereavement Care.

Young people are more likely than older people to give to a charity if a member of The Royal Family supports the organisation (11% of 16-24 year olds vs 5% of those aged over 65).  Overall, eight percent (8%) of people say they are more likely to give to a charity if it is supported by a Royal.

In response to the findings, Neil Heslop, OBE, Chief Executive of Charities Aid Foundation said:

“During her 70 years of remarkable service, many organisations have benefited hugely from the support of The Queen and her passion for charity.

“The Royal Family have made raising the awareness of the work of charities an integral part of their public duties and we are incredibly grateful for the attention they bring to organisations of all shapes and sizes carrying out vital work in the UK and around the world.”