SPENDING MONEY TO MAKE MONEY: THE WIN-WIN-WIN OF PHILANTHROPY ADVICE

Wins for You 

A 15% lead over the competition 

Far from encouraging clients to disinvest, the modelling suggests that over time, firms that offer philanthropy advice will have 15% higher growth in assets under management over ten years than those which do not. 

This is because philanthropy is a deeply personal project and talking about giving with clients can deepen your relationships and build trust. It is also a great way to bring the wider family into conversations and encourage intergenerational planning, reducing client attrition.  

Wins for Your Client 

Feel good, do good 

Our research shows that 60% of high-net-worth individuals believe it important to discuss philanthropy with their adviser and evidence demonstrates that even very minor behavioural nudges can encourage people to make donations. 

This comes down to the fact that giving to charity is fun and rewarding, bringing families and communities together. With the right conditions and support, more donors can have this experience and be proud of what they have achieved. 

Wins for Society and the Charitable Sector 

£8 billion in the next 10 years 

The research demonstrates that improved advice alone could unlock £820 million a year from high-net-worth individuals. That is hundreds of millions in extra funding for a sector in which 79% of charities are feeling the pinch financially. It means more cash for hospices, the arts, medical research, homelessness support, animal sanctuaries and any number of projects that make the UK better for all of us.  

Just a little nudge could do all that.