At the same time, we have seen from our recent UK Giving Report that fewer regular givers are donating in response to these pressures, with 17% saying they would be likely to cut their charitable donations last year.
Of the 100 names on the
Giving List, only a third gave 1% or more of their wealth to charity. Research by the Law Family Commission says most top earners who declared charitable donations gave less than 0.2% of their income. If the top 1% of earners were to increase their donations
to 1% of their pre-tax income, it could generate up to £1.4 billion a year.
But the Giving List is hopeful. Sir Chris Hohn is an example of the trend we are seeing- someone who has already given a great deal yet continues to respond to
the world around him by giving more. Research suggests the wealthy are stepping up in response to the cost-of-living crisis; according to Beacon Collaborative, one in three millionaires made a charitable gift over £10,000 in the first three months
of 2023. Our own data shows that where share gifts have dropped due to stock market performance, this has been more than made up for by increased cash donations.
In the UK, we tend to be reserved when it comes to talking about our charitable
giving, but by highlighting these large donors who are doing more, we hope it can provide inspiration to others. Supporting civil society is worth celebrating. With the purchasing power of donations eroded by inflation and charities in need of support,
it’s absolutely crucial that the wealthiest in society set an extraordinary example