What tips would you give to someone looking to work in marketing?
Read, read, read. With new digital marketing trends emerging all the time, it’s important to keep up to date with what’s current. There are so many free blogs available online to help you do just that. Some of my favourites include Neil Patel, HubSpot and Econsultancy.
Have you got any tips for charities who need help with their own marketing?
When you lack the support of big teams and budgets, a little creativity and a ‘test and learn’ approach can go a long way. For example, if you have a fundraising campaign coming up, put together a mixture of online and offline channels you might want to try to reach donors. At the end of the campaign, see which channel showed the greatest return and then apply those lessons to future campaigns.
We produce lots of free toolkits, webinars and resources to help charities broaden their marketing skills on our charities blog, fundraising and trustees hub.
Why not join us? Check out our vacancies page for roles in Marketing.