Fundraising Fundamentals

PART 3 - MULTICHANNEL FUNDRAISING

There are a host of tools and techniques available for charities to help them fundraise. The most effective strategies are those that do not rely on just one of these tools alone, but which integrate multiple channels.

What is multichannel fundraising?

"Multichannel" or "integrated" fundraising are marketing buzz terms that mean the same thing: making use of more than one channel to raise money for charity.

mobile phone

Online fundraising channels

From websites to email to social media, digital fundraising techniques such as crowdfunding, have become increasingly important and should form a key part of any fundraising strategy.

See the online channels

Offline fundraising channels

Explore a range of fundraising channels that can help you reach donors and raise funds offline.

See the offline channels

Charity resources

FUNDRAISING FUNDAMENTALS

A toolkit to help you put the foundations in place for an effective fundraising strategy

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Useful Fundraising Resources

web donations

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Boost donations through your website

Your charity's website is an important tool for raising funds online.

Get the most from it with our top tips
EMAIL

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Write winning emails

Email can be an effective tool to raise donations when done properly. Our top email writing tips can help you write winning emails every time.

Get started
social media

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Get the most from social media

Want to step up your social media, or just need some ideas to freshen up your content? Here's some hints and tips to drive your fundraising through social.

Get more savvy on social