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There are a host of tools and techniques available for charities to help them fundraise. The most effective strategies are those that do not rely on just one of these tools alone, but which integrate multiple channels.
"Multichannel" or "integrated" fundraising are marketing buzz terms that mean the same thing: making use of more than one channel to raise money for charity.
From websites to email to social media, digital fundraising techniques such as crowdfunding, have become increasingly important and should form a key part of any fundraising strategy.
Explore a range of fundraising channels that can help you reach donors and raise funds offline.
A toolkit to help you put the foundations in place for an effective fundraising strategy