WRITE RIDICULOUSY GOOD EMAILS EVERY TIME
Hey You,
Is your email fundraising campaign slow to take off? Maybe you want to take your email writing skills to the next level but just don’t know how.
Here are some top tips to help boost those email donations.
Tip 1: Stop being so boring
Let’s face it, a generic title like ‘Winter Newsletter’ is unlikely to get those open rates soaring. Posing a question in your subject line, or holiday-specific campaign subject lines such as ‘Give the gift of sight this Christmas’, is more likely to inspire a click.
Whatever you do, make sure it’s attention-grabbing and no longer than 50 characters for mobile users.
Tip 2: Make it personal
It’s clear when you’re just another contact in a mass email. Personalising your email subject line, greeting and sign off can make your donor’s feel that bit special and more receptive to the rest of your message.
Tip 3: Keep up the story
Be sure to include a concise strapline that’s relevant to your email’s subject line, body copy and imagery - if you choose to include any.
Tip 4: Don’t waffle
When donors are inundated with charity emails, attention spans can be short. So keep your email copy concise, emotive and more importantly, to the point.
Tip 5: Compelling call to action
Time is short, so be clear and specific about what you want donors or readers to do like:
Write an awesome email today
Best of luck!
CAF