Welcome to the Charities Aid Foundation

We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

Personal giving From one-off donations to long-term giving, or designing your personal philanthropic strategy, we work together to help you realise your giving ambitions. Corporate giving You have the vision for making a difference. So do we. We help you plan how to give based on your goals. Services for charities Helping your charity or social enterprise become more resilient. Insights Discover the latest insights for donors and charitable organisations to help create a greater impact About us We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work. Donate  
 
 
 

Personal giving

From one-off donations to long-term giving, or designing your personal philanthropic strategy, we work together to help you realise your giving ambitions.

DISCOVER OUR PERSONAL GIVING SOLUTIONS

Corporate giving

You have the vision for making a difference. So do we. We help you plan how to give based on your goals.

DISCOVER OUR CORPORATE GIVING SOLUTIONS

Services for charities

Helping your charity or social enterprise become more resilient.

DISCOVER HOW WE SUPPORT CHARITIES

Insights

Discover the latest insights for donors and charitable organisations to help create a greater impact

Explore

About us

We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

Find out more about CAF
Fundraising Fundamentals

Part 3 - Multichannel Fundraising

There are a host of tools and techniques available for charities to help them fundraise. The most effective strategies are those that do not rely on just one of these tools alone, but which integrate multiple channels.

What is multichannel fundraising?

"Multichannel" or "integrated" fundraising are marketing buzz terms that mean the same thing: making use of more than one channel to raise money for charity.

Online fundraising channels

From websites to email to social media, digital fundraising techniques such as crowdfunding, have become increasingly important and should form a key part of any fundraising strategy.

See the online channels

Offline fundraising channels

Explore a range of fundraising channels that can help you reach donors and raise funds offline.

See the offline channels

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Charity resources

Fundraising Fundamentals

A toolkit to help you put the foundations in place for an effective fundraising strategy

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Useful Fundraising Resources

Boost donations through your website

Your charity's website is an important tool for raising funds online.

Get the most from it with our top tips

Write winning emails

Email can be an effective tool to raise donations when done properly. Our top email writing tips can help you write winning emails every time.

Get started

Get the most from social media

Want to step up your social media, or just need some ideas to freshen up your content? Here's some hints and tips to drive your fundraising through social.

Get more savvy on social