Launching your Payroll Giving scheme

Having clear objectives will help you to share the vision for your scheme across the business, guide the decisions you will need to make during promotion and processing and set targets against which to measure your success.

The success of your scheme relies on employee engagement so it’s important to involve employees from the start; encourage their honest feedback so you can incorporate it into any activities. This can be done via an online survey, committee or focus group.

Create a plan of how you will communicate the scheme to employees and sustain interest for the long term. Engaging them quarterly with messaging about the benefits, celebrating donations that have been made and defining roles and responsibilities is key.

Develop marketing materials

The most successful schemes are supported by marketing materials such as posters, postcards, flyers, intranet information and resources and messages on employee payslips. They should:

1. Promote the scheme in a way that supports your brand messages internally and externally.

2. Show support from your CEO, MD and senior executives. They could also show support by attending a launch event alongside charity partners and local charities to encourage employee donations.

3. Ensure that it is easy to find information about CAF Give As You Earn.

4. Link CAF Give As You Earn to other employee benefits within the platform.

Get recognised with the Payroll Giving Quality Mark (PGQM)  

Celebrate and grow your Payroll Giving achievements with pride through a Payroll Giving Quality Mark. By offering Payroll Giving, your organisation automatically qualifies for the Government funded Payroll Giving Quality Mark.

If you successfully promote your scheme and achieve an employee sign-up rate of 1% or higher, you can upgrade to a Bronze, Silver, Gold or even Platinum award.