Corporate foundations explained: Options, benefits and best practice
Discover how to start corporate giving. Explore types of corporate foundations and find the simplest route for your business to make a longer-term impact.
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Becky Daybell
Senior Corporate Client Executive
In today's competitive job market, attracting and retaining top talent requires more than just offering competitive salaries and traditional benefits. Employees are increasingly looking for a sense of purpose in their work, and companies that prioritise purpose in their benefits package can create a more engaged and motivated workforce.
Purposeful giving in the workplace starts with integrating charitable initiatives into the core values of your company.
Payroll giving – which is a tax-effective way for employees to make charitable donations directly from their
pre-tax salary – is one powerful tool that your company can use to demonstrate its commitment to philanthropy and social impact. It can also help you to engage your employees, enabling them to feel more positive and productive as part of
your organisation's mission to make an impact.
Building on our work to support employers with their Give As You Earn (GAYE) schemes,
here are four steps to help you make your employee benefits offering purposeful, using payroll giving:
To effectively promote charitable giving, it is essential to align it with your company's mission and values. For example, if your company is committed to creating a positive environmental impact, you are more likely to offer ‘green’ benefits.
Similarly, if your company is invested in corporate citizenship, prioritising employee giving can strengthen your employee value proposition.
Here are some tips:
Promoting payroll giving in a way that resonates with the values and vision of both individuals and the organisation is crucial. Read our Employee Engagement Guide and explore further guidance below:
To further embed charitable giving as part of your company’s purpose, consider implementing a matched giving programme or helping employees to give collectively via a pooled fund.
These strategies can amplify the impact of employee
contributions and demonstrate your commitment to make a difference together.
You can:
Putting purpose at the forefront of your employee benefits offering can create a more engaged and motivated workforce. By aligning employee benefits, such as payroll giving, with the company's social impact, you can promote a sense of shared purpose that resonates with your employees and your organisation's values and vision. This approach demonstrates your company’s commitment to support the causes that matter to your colleagues, driving positive change, while enhancing the overall employee experience. As a result, it helps your organisation attract and retain the top talent you need.
If you are thinking of getting started with payroll giving or developing your existing GAYE scheme, please get in touch with our corporate team. Our team can provide expert guidance and support to help you achieve your company's charitable aims. Together, we can enable a more engaged, motivated and socially responsible workforce.
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Discover how to start corporate giving. Explore types of corporate foundations and find the simplest route for your business to make a longer-term impact.
For businesses committed to making more of a meaningful impact, earning a Payroll Giving Quality Mark (PGQM) award is a powerful way to demonstrate purpose, set clear charitable goals and gain recognition.
Learn the business benefits of matching employee donations, how to set up matched funding and promote it to incentivise your employees to give and make a greater impact.