With its high profile in the property sector, Telereal Trillium
recognises the importance of its relationship with its stakeholder
community, both internal and external. It understands that if it
acts responsibly across all aspects of its operations it will make
a strong social and environmental contribution, as well as
delivering sustainable financial performance.
We have been working with Telereal Trillium since 2000, to provide
its employees with a tax efficient and safe way to donate to the
charity of their choice through CAF Give As You Earn.
How CAF Give As You Earn has become embedded
Since 2000 Telereal Trillium’s Head of Corporate Responsibility,
Susan Cain, has seen CAF Give As You Earn become an important part
of the company’s charitable giving strategy. One reason for its
significance is the fact it allows employees to donate to any UK
registered charity.
As Susan explains: “We make a feature of the fact employees can
donate to, or fundraise for, the charity of their choice and
Telereal Trillium will make a matching donation. For us it’s
important that the company is supporting the many causes closest to
our people’s hearts, rather than restricting the giving to a
nominated corporate charity of the year.”
How CAF Give As You Earn is promoted
We have worked with Telereal Trillium to innovate its charity
scheme and promote it internally, via the intranet, staff
communications, at the annual conference and in team meetings.
Activities incorporated some of the insights from our recent Nudge theory report, released in
collaboration with the Cabinet Office Behavioural Insights team, to
motivate giving amongst employees.
For example:
- CAF Give As You Earn is endorsed by a board level Director
during the corporate induction process
- The company celebrates individual members of staff involved in
the scheme from across the business and at all levels from MD to
its most junior level employees and the charities they support.
Their stories are presented alongside personable pictures and
quotes.
Great achievements
In 2014 Telereal Trillium achieved Platinum status in the
Payroll
Giving Quality Mark for the second year running. The Platinum
status is the highest accolade for organisations offering payroll
giving and cements the organisation’s position as a responsible
employer and business.
If your company would benefit from CAF Give As You Earn,
please call us on 03000 123 000 or contact us.