How Visa engaged its employees with charitable giving
Visa is one of the world’s leading brands, offering safe and
secure payment products. Its CSR strategy encompasses: being a
responsible business, community engagement, raising money for good
causes, and at the core, it’s people and being a ‘great place to
work’, as illustrated in this short YouTube video.
With 92% of its employees proud to work there and 91% stating
that CR is important, Visa Europe is clearly doing quite a few
things right to create a happy workplace where its employees are
not only aware of CR activity, they are actively engaged and
satisfied with it as well.
How Visa Europe is engaging its employees
Visa Europe offers its employees the opportunity to take part in
CAF Give As You Earn – the number one UK payroll giving scheme to
demonstrates its commitment to social responsibility to its
employees.
While other areas of charitable fundraising at Visa are focused on
the corporate themes of: protecting and empowering children and
young people, and stimulating economic growth, CAF Give As You Earn
is more personal for the individual employee. The scheme gives
employees the freedom to support any charity from a well known
international NGO to a local church, and illustrates that Visa
Europe respects its employees and supports their personal
motivations to give.
How CAF Give As You Earn is promoted
Visa Europe has created an on-going calendar of promotional
events which runs throughout the year to ensure all its UK
employees come into contact with CAF Give As You Earn, understand
the benefits and are given the opportunity to sign up.
These activities include:
- Presentation of CAF Give As You Earn to all new joiners so they
understand it from the start.
- Promotions across the intranet and on plasma screens which sit
within the central common areas within its UK buildings to remind
staff about it on a regular basis.
- Road shows in the restaurant areas of all UK offices to bring
CAF Give As You Earn to the employees in a situation where they
have time to engage.
- Celebration of Visa Europe’s silver Payroll Giving
Quality Mark.
This activity is driven by the desire to engage employees and to
be the best employer it can be, but also the ambition of achieving
a Gold Payroll Giving Quality Mark next year.
“We were really proud when we achieved the silver Payroll
Giving Quality Mark as we were not expecting it. It is a great
endorsement for all those who have already joined the scheme and
gives us a great focus for our next round of communications. Aiming
for gold will keep us motivated.”
Sharon Wallace, Corporate Responsibility Manager, Visa
Europe.
If your company would benefit from CAF Give As You Earn,
please call us on 03000 123 000 or contact us.