VISA EUROPE: ENGAGING ITS EMPLOYEES IN PAYROLL GIVING
Visa is one of the world’s leading brands, offering safe and
secure payment products. Its CSR strategy encompasses: being a
responsible business, community engagement, raising money for good
causes, and at the core, it’s people and being a ‘great place to
work’, as illustrated in this short YouTube video.
With 92% of its employees proud to work there and 91% stating
that CR is important, Visa Europe is clearly doing quite a few
things right to create a happy workplace where its employees are
not only aware of CR activity, they are actively engaged and
satisfied with it as well.
Visa Europe offers its employees the opportunity to take part in
CAF Give As You Earn – the number one UK payroll giving scheme to
demonstrates its commitment to social responsibility to its
employees.
While other areas of charitable fundraising at Visa are focused on
the corporate themes of: protecting and empowering children and
young people, and stimulating economic growth, CAF Give As You Earn
is more personal for the individual employee. The scheme gives
employees the freedom to support any charity from a well known
international NGO to a local church, and illustrates that Visa
Europe respects its employees and supports their personal
motivations to give.