Personal giving

From one-off donations to long-term giving, or designing your personal philanthropic strategy, we work together to help you realise your giving ambitions.

DISCOVER OUR PERSONAL GIVING SOLUTIONS

Corporate giving

You have the vision for making a difference. So do we. We help you plan how to give based on your goals.

DISCOVER OUR CORPORATE GIVING SOLUTIONS

Services for charities

Helping your charity or social enterprise become more resilient.

DISCOVER HOW WE SUPPORT CHARITIES

Insights

Discover the latest insights for donors and charitable organisations to help create a greater impact

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About us

We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

Find out more about CAF
ABOUT US

Meet our Trustees

George King IV


CAF Trustee


George joined CAF’s Trustee Board in October 2026. He is a Partner at MASECO Private Wealth, where he advises high-net-worth families on their cross-border financial needs, and has around 30 years’ experience in financial markets.

George began his career as an equity research analyst at Credit Suisse First Boston in New York, where he was ranked by Institutional Investor for his coverage of the telecoms, media and technology sector. He later moved into wealth management with AllianceBernstein, Barclays Wealth and RBC, working in New York, Miami and London and helping to build AllianceBernstein’s and RBC’s businesses in Florida and London.

George has long championed bringing wealth advice and philanthropy closer together, including as Vice-Chair of Philanthropy Impact since 2018. He is also a Trustee of B Lab UK and speaks regularly on wealth and philanthropy at industry events and in the media. A US citizen living in the UK since 2007, George is a graduate of Brown University and holds a Certificate in Financial Services – Trusts and Estate Planning from the Society of Trust and Estate Practitioners (STEP).

George King IV