Welcome to the Charities Aid Foundation

We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

Personal giving From one-off donations to long-term giving, or designing your personal philanthropic strategy, we work together to help you realise your giving ambitions. Corporate giving You have the vision for making a difference. So do we. We help you plan how to give based on your goals. Services for charities Helping your charity or social enterprise become more resilient. Insights Discover the latest insights for donors and charitable organisations to help create a greater impact About us We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work. Donate  
 
 
 

Personal giving

From one-off donations to long-term giving, or designing your personal philanthropic strategy, we work together to help you realise your giving ambitions.

DISCOVER OUR PERSONAL GIVING SOLUTIONS

Corporate giving

You have the vision for making a difference. So do we. We help you plan how to give based on your goals.

DISCOVER OUR CORPORATE GIVING SOLUTIONS

Services for charities

Helping your charity or social enterprise become more resilient.

DISCOVER HOW WE SUPPORT CHARITIES

Insights

Discover the latest insights for donors and charitable organisations to help create a greater impact

Explore

About us

We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

Find out more about CAF
Inside Giving

Payroll Giving: attracting the next generation of donors

Read the report

How employers can increase uptake of Payroll Giving

Our latest report digs into the public's views of Payroll Giving and makes recommendations on how its usage could be increased.

Only a third (36%) of people have heard of the scheme, which allows employees to make regular charitable donations from their salary.

More than a quarter of employees say they would be likely to use Payroll Giving in the future, but a lack of understanding could be holding potential donors back.

There is much greater interest once Payroll Giving is explained, especially among millennials and Gen Z. Working for a company with a social purpose increasingly matters to the millennial generation. When asked, younger workers are the most likely to say they would use a Payroll Giving scheme.

“Since its launch in 1987, Payroll Giving has raised over £2 billion for charitable organisations across the UK. It provides an incredibly powerful platform for corporates to support their employees’ giving."

Neil Heslop, OBE, Chief Executive, Charities Aid Foundation

Key findings:

65%

of 16-24 year old employees and 66% of 25-34 year old employees would be more likely to donate if their employer matched their donation

£24.25

was the average monthly donation in 2022

£2 billion

has been raised through payroll giving since its launch in 1987

36%

of people have heard of payroll giving

Younger people

are less likely to have heard of payroll giving but more likely to want to do it if offered

4,000

employers currently offer payroll giving

Likelihood

of participation depends on ease of opting in and out, employer-matched donations, and ease of use

DOWNLOAD THE REPORT

“Payroll giving offers a vital source of income to Barnardo’s. Our services are facing even greater demand against a backdrop of increased child poverty, so the consistent reliable income we get from payroll giving enables us to better plan where we need to allocate our resources. Importantly for charities, with the tax relief coming at point of donation, it removes the need to claim Gift Aid at a later date.”

Terry Stokes, Head of Payroll Giving, Barnardo’s

How employers can promote the scheme:

  • Offer a payroll giving scheme and support it with employer matching. Employers can choose to match donations in full, in part, or include a monthly matching cap to suit all budgets.
  • Bring people together to give. For example, a festive matching campaign is a great way to engage employees and support good causes.
  • Drive a positive culture of payroll giving from the top down. Talk about payroll giving both internally and externally and provide clear and accessible information.
  • Employers can also seek support in driving awareness in their schemes by working with a Professional Fundraising Organisation (PFO) who will host bespoke site visits and campaigns to drive engagement.

Give As You Earn

Charities Aid Foundation (CAF) has been a Payroll Giving Agency since the scheme was launched in 1987. Over that time, businesses and their employees using Give As You Earn have donated more than £1.6 billion to over 40,000 charities.

Find out how the scheme can help your employees to give to charity and download our resources to help increase uptake of your scheme:

Media enquiries

For all media enquiries, please visit our media office, call us on 03000 123286 or email us direct.