Inside Giving

UK Giving: mapping generosity across the country

The largest study of giving behaviour in the UK

Personal giving

From one-off donations to long-term giving, or designing your personal philanthropic strategy, we work together to help you realise your giving ambitions.

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Corporate giving

You have the vision for making a difference. So do we. We help you plan how to give based on your goals.

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Services for charities

Helping your charity or social enterprise become more resilient.

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Insights

Discover the latest insights for donors and charitable organisations to help create a greater impact

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About us

We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

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Record £13.9 billion donated to charity last year

The UK Giving Report tells the story of charitable giving in 2023: although fewer people donated to charity compared to before the pandemic, some donors are giving larger amounts. Overall, the generous UK public donated an estimated £13.9 billion to charity last year – up 1.2 billion on 2022 – despite the financial pressures on households.

UK Giving reveals the country’s giving hotspots

Now in its 20th year, UK Giving has taken more than 13,000 responses collected from the public during 2023 and used a statistical model to project our results to all 650 UK parliamentary constituencies, revealing the country’s donor hubs for the first time. 
 
Our interactive map lets you explore these results, showing you how many people in your area donated in 2023, how much your local area donated as a whole, and how generous people in your area are – compared to local incomes.

Check out generosity levels in your area

 
 
Boundary Lines courtesy of Ordnance Survey OpenData © Crown copyright 2013, Map © OpenStreetMap contributors

 

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Proportion who donated
Donations as % of income
Total amount donated

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Key findings

Read the report

Three quarters of people supported charities last year

Donation levels have stabilised despite widespread pressure on household finances

The typical donation is £20

This has not changed for seven years, and would now be over £25 if it had kept up with inflation

Some of the least affluent areas are the most generous

Constituencies in Scotland, Wales, and Northern Ireland are also greatly over-represented in the country's top 100 most generous places

We estimate there are one million super givers

Around a million people supported charities in all of these ways: donated, sponsored, volunteered, fundraised and gave goods

£800 million less went to overseas aid and disaster relief in 2023

The total amount going to overseas aid and disaster relief halved in 2023

Previous UK Giving reports

Previous Ireland, Scotland and Wales reports

Method

In this report, findings for the calendar year 2023 are based on the responses of 13,164 individuals, unless otherwise indicated. The sample is constructed in such a way that it is nationally representative of the UK in terms of respondents’ sex, age, region/nation and social grade. All figures, unless otherwise stated, are from YouGov Plc. The survey was carried out online and the figures have been weighted and are representative of all UK adults (aged 16+).

A statistical technique known as Multilevel Regression and Poststratification (or MRP) was used to create the constituency-level maps. It is a method for adjusting public opinion poll results to account for any imbalance between the survey sample and the population in each constituency and is often used to predict election results by seat.

Media enquiries

For all media enquiries, please visit our media office, call us on 03000 123286 or email us direct.