The impact
Martin’s Charitable Trust has enabled him to have a big impact with his giving. One of his larger projects includes the Coronavirus Poverty Fund which donated £3.4 million (£2.1 million from Martin, £1.3 million raised) to provide urgent relief to those struggling during the pandemic.
A further £2.5 million has gone towards the creation of the Money and Mental Health Policy Institute with the aim of breaking the toxic link between mental health issues and debt.
Overall, his CAF Charitable Trust has enabled him to give strategically to the causes that matter to him:
“A 'giving philosophy' does sound a bit pratty to me, but apparently it is the modern term for deciding what donations you make – and I do try to have a logic behind my decisions.”