Personal giving

From one-off donations to long-term giving, or designing your personal philanthropic strategy, we work together to help you realise your giving ambitions.

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You have the vision for making a difference. So do we. We help you plan how to give based on your goals.

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Helping your charity or social enterprise become more resilient.

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Discover the latest insights for donors and charitable organisations to help create a greater impact

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About us

We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

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Home Insights Research UK Giving Report 2026
INSIDE GIVING

UK Giving Report 2026

The latest insights on how people across the UK are giving to charity.

UK Giving 2026 brings together the latest research and insights on how people across the UK are giving today.  

It reveals the trends shaping public generosity, anchored by ten years of nationally representative data. And includes practical guidance to help charities strengthen fundraising resilience and plan for the future. 



What you will learn


  • A decade of change in UK giving: What ten years of data reveals about how generosity has evolved and what this tells us about the future of fundraising.
  • A nation split on giving: How participation in giving now stands at a crossroads, and what this means for charities seeking to engage and grow support.
  • Why most donations happen in the moment: The central role of reactive and unplanned giving in today’s landscape, and how charities can be ready to respond.
  • What shapes people’s decisions to give: Insight into the factors influencing generosity today including confidence, trust and financial context.
  • How charities can respond and adapt: Practical, evidence-based recommendations to help organisations strengthen fundraising resilience and plan with confidence.

 

Key findings

The British public donated £14BN in 2025

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One in five people say they cannot afford to give to charity.

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Direct debit and standing order remain the most popular ways to give.

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Download UK Giving 2026


Get the research and slides to support charity leadership discussions.



Included in your download


  • UK Giving 2026 Report (pdf) A decade of insight into how giving is changing, the pressures shaping generosity, and practical recommendations to help charities build fundraising resilience.
  • UK Giving 2026: Key findings for charity leaders (editable PowerPoint) An editable slide deck highlighting the key findings, designed for briefings with trustees and senior leadership.
  • UK Giving 2026: Downloadable social media assets A collection of downloadable assets designed to help you share the UK Giving 2026 findings.

 

Complete the form to download the assets.

Go deeper into the findings

Services for charities

We provide a range of practical services to help charities respond to the challenges highlighted in the UK Giving Report. Through secure banking, tailored funding and investment options, and expert guidance, we support organisations of all sizes to build resilience and strengthen their impact. 

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