Why place shapes giving and what funders can do about it
Our new blog explores how where people live shapes generosity and what this means for funding approaches.
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ExploreWe are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.
Find out more about CAFMapping generosity across the country, based on our UK Giving research.
The UK Local Giving Report 2026 reveals how charitable giving varies across the country and how it is influenced by place and community engagement. Its detailed geographic analysis combines local insights with nation-level analysis across England, Wales, Scotland and Northern Ireland.
Find out where people are giving and the factors that shape generosity within communities. The report also offers valuable insight and recommendations for charities, donors and policymakers.
Explore your area using our interactive map or download the full report to see how giving varies where you live.
Our research highlights clear differences in generosity, engagement and perceptions of charity impact across the UK.
Explore how local pride, community connection and perceptions of charities are shaping generosity across the UK and where there are opportunities to strengthen support in your area.
Our interactive map shows how perceptions of charity impact vary across the country, and how this links local giving and engagement.
Use the buttons to navigate between the different maps. Choose constituency or ward level view.
The Government’s commitment to establish a Community of Practice for place-based giving initiatives is an encouraging step. So too is the ambition to explore how funding as part of other programmes may be used to support philanthropy infrastructure.
To build on this, the Government should provide targeted funding to place-based giving schemes, to strengthen their capacity to fundraise. This would be especially valuable in places with high levels of need, fewer charities or fewer donors.
It is encouraging to see the Government’s commitment to the strategic use of match funding, and the recent increase in match funding opportunities offered across departments.
Building on this, the Government should commit to creating a targeted regional match funding scheme. This will enable places to attract new donors and build endowments that will support their communities into the future.
We welcome existing commitments to supporting civil society infrastructure through programmes, such as the Local Covenant Partnerships Fund, the Community Wealth Fund, the Better Futures Fund and the Pride in Place programme.
The Government should invest in infrastructure for charities, focusing on supporting capability in fundraising, and partnership with philanthropy. This would give more local charities the skills to partner with philanthropy and boost their incomes.
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Our new blog explores how where people live shapes generosity and what this means for funding approaches.
Six hundred thousand donors is a shocking number to lose. Over the last decade, that is how many supporters the UK charity sector has lost each year — adding up to almost six million donors in total.
The state of the nation’s giving.