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We are a leading charity, working at the centre of the giving world. We help donors to give more impactfully and charities to build their resilience so they can do more of their life-changing work.

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Home Insights Research UK Local Giving Report 2026
INSIDE GIVING

UK Local Giving Report 2026

Mapping generosity across the country, based on our UK Giving research.

Explore how local pride, community connection and perceptions of charities shape giving across the UK. 


The UK Local Giving Report 2026 reveals how charitable giving varies across the country and how it is influenced by place and community engagement. Its detailed geographic analysis combines local insights with nation-level analysis across England, Wales, Scotland and Northern Ireland.

Find out where people are giving and the factors that shape generosity within communities. The report also offers valuable insight and recommendations for charities, donors and policymakers.

Explore your area using our interactive map or download the full report to see how giving varies where you live.

Key findings

Our research highlights clear differences in generosity, engagement and perceptions of charity impact across the UK.

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On average, people donate 0.9% of their incomes to charity, a decline from 1.1% in 2024. 

 
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Where there is a stronger sense of local pride, people are more generous and more engaged.

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Where people see a positive impact of charities in their local community, they are twice as likely to donate locally.

Download the full UK Local Giving Report 2026

Explore how local pride, community connection and perceptions of charities are shaping generosity across the UK and where there are opportunities to strengthen support in your area.

Download Report

Find out more about generosity in your area


Our interactive map shows how perceptions of charity impact vary across the country, and how this links local giving and engagement. 

Use the buttons to navigate between the different maps. Choose constituency or ward level view.  

Boundary Lines courtesy of Ordnance Survey OpenData © Crown copyright 2024, Map © OpenStreetMap contributors

Choose which areas to show:


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Estimated annual donations as a proportion of disposable income.

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Our calls to policy makers

Invest in local philanthropy infrastructure to boost donations in place.

The Government’s commitment to establish a Community of Practice for place-based giving initiatives is an encouraging step. So too is the ambition to explore how funding as part of other programmes may be used to support philanthropy infrastructure. 

To build on this, the Government should provide targeted funding to place-based giving schemes, to strengthen their capacity to fundraise. This would be especially valuable in places with high levels of need, fewer charities or fewer donors.

Use match funding to unlock donations and community wealth for the long term.

It is encouraging to see the Government’s commitment to the strategic use of match funding, and the recent increase in match funding opportunities offered across departments.

Building on this, the Government should commit to creating a targeted regional match funding scheme. This will enable places to attract new donors and build endowments that will support their communities into the future.

Strengthen charities and civil society through local civil society infrastructure.

We welcome existing commitments to supporting civil society infrastructure through programmes, such as the Local Covenant Partnerships Fund, the Community Wealth Fund, the Better Futures Fund and the Pride in Place programme. 

The Government should invest in infrastructure for charities, focusing on supporting capability in fundraising, and partnership with philanthropy. This would give more local charities the skills to partner with philanthropy and boost their incomes.