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We are campaigning to help charity supporters give more, and to better support our amazing charities meet the challenges of the COVID-19 crisis.

Why we are campaigning

Growing giving at a time it has never been more needed

never more needed logoThe charity sector is in the middle of the biggest financial crisis it has ever faced. Huge falls in income, increased levels of demand for services, needing to do more to respond to COVID-19 and care for the most at-risk and marginalised individuals and communities creates a perfect storm.

We are part of a coalition of charities with #NeverMoreNeeded, campaigning for a two year Gift Aid Emergency Relief package. We are proposing Gift Aid be raised from 20% to 25% and that the Small Donation scheme that makes claiming gift aid easier for small charities be extended to many more.

Our proposals for Gift Aid Emergency Relief would go some way to keeping charity services running and enable charities to get through the crisis who otherwise would have to shut their doors.

Read our campaign briefing


Campaign Ask


Gift Aid Emergency Relief

Grow Gift Aid on donations to charity from 20% to 25%, for two tax years 2020/21 and 2021/22.

Email us to join the campaign

Grow the Gift Aid Small Donations Scheme

Give greater access to the charity Gift Aid Small Donations Scheme, and increase the amount that can be claimed.

Email us to join the campaign

Impact of boosting Gift Aid

The proposed Gift Aid change would mean that a £100 donation from a UK taxpayer would increase to £133.33 for the charity once Gift Aid had been claimed. This compares to £125.00 currently.  Raising Gift Aid from one-quarter to one-third on donations could secure an extra £450m for charities.

Impact of extending the Small Donation Scheme

Our proposals for the Gift Aid Small Donation Scheme (GASDS) would ensure that all small charities could access the scheme, including community-led organisations which are typically smaller and underfunded, and less likely to make use of Gift Aid. This would give a much needed boost to local groups at the very heart of our communities.

Lynda Giller, Trustee & Treasurer, Powys Animal Welfare

"Being able to claim back a higher percentage of Gift Aid for a temporary period would certainly help to mitigate the deficit, which would be a considerable help in us being able to continue to provide an Animal Welfare service in mid-Wales"

News and blogs

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Charities call for boost to Gift Aid amid pandemic fundraising shortfall

Today a group of charities has launched a campaign to extend Gift Aid, offering an essential lifeline for charities.

Get involved

Email us at to find out how you can get involved.

Contact us


Campaign founders

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cfg logo

ncvo logo

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small charities coalition logo

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Charity retail association logo

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CAF campaign lead

Ashleigh Milson

Ashleigh Milson

Senior Campaigns and Public Affairs Manager

Ashleigh leads our campaigns and public affairs team, focusing on delivering campaigns that promote giving and improve the climate for charities in the UK and internationally.  Ashleigh previously worked at the charity Guide Dogs on campaigns related to improving the lives of people with sight loss. She holds an undergraduate degree from SOAS (University of London) and a post-graduate diploma in Public Affairs from the Chartered Institute of Public Relations (CIPR).

T: +44 3000 123 292