BRIDGIT RICHARDS, DIRECTOR OF PRODUCT AND MARKETING

Bridgit joined CAF in January 2017 to lead on product and marketing, and business development for charities.

Bridgit is an experienced financial services marketing and product leader with a seasoned track record of commercial delivery, having created many new products and propositions and driven insight-led strategic change across a variety of product areas and customer groups.

Her earlier career was developed in product and strategy at Abbey/Santander, and from 2010 to 2015 she built and led a large department across product and marketing at Wesleyan Assurance Society. She has also provided independent consultancy on marketing and product strategy.

Bridgit holds an economics degree from University of Manchester and qualified as an Associate of the Chartered Insurance Institute.

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