Although Facebook is the most widely used social media platform in the world, there are differences in the way generations interact with different platforms.
Generally speaking the Twitter and Snapchat space is dominated by Millennials - who were born between early '80s - mid '90s. On the other hand, Generation X users (mid '60s - '80s) and Baby Boomers (mid '40s - early '60s) tend to use Facebook and LinkedIn a lot more.
Generation Z users (born between late '90s - mid 2000s) are more inclined to using camera based social platforms and sharing personalised content on Instagram and Snapchat.
Whether its for fundraising or just to raise awareness, charities must know which groups of people make up their supporter base, and identify who they would like to reach out to.
It’s only once you’ve been able to put together these audience profiles will you be able to decide which social media platforms are the right ones for you.
Read part 2 about knowing your donors