BUILDING YOUR CASE FOR SUPPORT
Be it a fundraising appeal, website content, social media posts, trust application or conversation with a major donor, your case for support will form the basis for all your communications.
This should be based on your vision, mission and values.
It should set out what you want to do, the impact you will achieve, and most importantly, why donors should give to your cause.
Here are a few things to consider when building your case for support:
- what you do and why
- who you benefit and why they need you
- what would happen if you were unable to reach them
- how much money you need
- the impact you will achieve