BBC One Lifeline Appeal
Lifeline is a monthly 10 minute programme broadcast on BBC One highlighting the work of a charity and appealing for donations to support its activities. The appeal aims to provide an opportunity for raising money and awareness to a variety of charities. The appeal is a fantastic way for a charity to engage with the BBC's audience.
There are 11 Lifeline Appeals each year and in 2016/17 they raised over £284,480.