CAF's work with the team
As with many other charities, Venture Trust is working to grow its corporate donor base and create meaningful partnerships with businesses.
The organisation has had corporate partners in the past, but has more recently been looking at forming more strategic and long-term partnerships.
The charity was put in touch with CAF through Impetus, who help fund charities that work with young people from disadvantaged backgrounds.
To start the process off, the charity gave CAF’s advisory team a brief of what they were expecting and what they hoped to gain from the relationship.
CAF’s team in turn provided them with market research around other charities and what they are doing, in addition to a review of what the organisation had been doing and what they might need internally to support their growing corporate fundraising strategy.
The charity worked with CAF over six months, scheduling in monthly discussions to assess what was working and what wasn’t.
Rachael McCrea, Fundraising Manager at Venture Trust, said: “We already had corporate relationships and fundraising going on but we hadn’t looked externally in terms of consultancy to support the development of it.
“I think the whole process threw up things that we would probably never have considered, for example thinking about cause-related marketing and the potential in those types of relationships. We may have underestimated just how valuable it would be to spend some dedicated time on this.”