Embedding corporate purpose

The need for greater sustainability in business has never been so important. We dig into what companies are doing now and what more they can do.

As governments and consumers grow increasingly concerned by the threat of rising global temperatures, water shortages and other environmental concerns, so firms need to act.

This report shares the views and concerns of corporate responsibility practitioners at major firms across the UK. It’s a rare opportunity to hear exactly what companies are doing, rather than just what they say they’re doing, from people on the ground.

Download the full report

Corporate responsibility needs to be at the heart of company thinking

Reasons for corporate responsibility

80%
companies’ purpose and culture

55%
enhanced company reputation

45%
improved recruitment and retention

26%
improved customer loyalty

16%
improved financial performance

4%
increased productivity


Corporate responsibility has to be a key factor in strategic decisions and embedded into everyday practice. But a lack of connection between corporate responsibility and business performance is becoming a barrier.

Only 16% of companies see corporate responsibility as playing a role in improving financial performance such as cost savings. Just 26% cite customer loyalty and a tiny 4% point to increasing staff productivity.