CAF's local giving research
CAF's research helps build a detailed picture of charitable giving in the UK.
While the wider environment for giving remains challenging, with fewer people donating than a decade ago and total donations falling in recent years, our local giving research shows what can encourage people to give.
The UK Local Giving Report reveals that generosity varies significantly across the country, and that the communities who give the most generously are not always the wealthiest.
Where people feel a stronger sense of local pride, they are more likely to be generous and engaged. People who see charities having a positive impact in their local area are twice as likely to donate locally and three times as likely to volunteer.
These findings matter because they show that local giving shaped by more than income. For charities, they point to the importance of visibility, trust and local connection. For donors and businesses, they can help identify opportunities to support communities in ways that strengthen both local pride and long-term impact.