GENERATIONAL DIFFERENCES IN GIVING

Our latest report on philanthropic habits, 'Philanthropy: A gift or investment?', reveals striking differences in approaches to giving between generations. This snapshot explores the attitudes and behaviour of wealthy donors, with the means to make strategic choices about how they support the causes they care about.

Two-thirds of the people surveyed described themselves as active, socially-conscious investors, rising to four out of five among those under 40 years old. Our findings suggest that this younger generation especially are widely engaged in ‘values-based’ investment approaches, which fit their ethical outlook or aim to balance social and financial returns.

For a preview of key insights from the report, watch our video clips:

PREVIEW - NEXT GENERATION'S NEW APPROACHES TO PHILANTHROPY

Amy Clarke, formerly Head of Private Clients in CAF, offers her vision on how the next generation are pioneering new approaches to philanthropy. Find out more about emerging developments within the philanthropy field.

PREVIEW - WHY SOCIAL INVESTMENT IS ATTRACTING GROWING INTEREST FROM FUNDERS

Cath Tillotson, Managing Partner of Scorpio Partnership - a strategy and research firm focused on high net worth individuals - talks about the motives behind philanthropic actions amongst these individuals and why social investment is an interesting theme on the current philanthropic market.

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