GENERATIONAL DIFFERENCES IN GIVING
Our latest report on philanthropic habits,
'Philanthropy: A gift or investment?', reveals
striking differences in approaches to giving between generations.
This snapshot explores the attitudes and behaviour of wealthy
donors, with the means to make strategic choices about how they
support the causes they care about.
Two-thirds of the people surveyed described themselves as
active, socially-conscious investors, rising to four out of five
among those under 40 years old. Our findings suggest that this
younger generation especially are widely engaged in ‘values-based’
investment approaches, which fit their ethical outlook or aim to
balance social and financial returns.
For a preview of key insights from the report, watch our video
clips: