CAF Give As You Earn toolkit

A little nudge can
have a big impact

By promoting your CAF Give As You Earn scheme internally, you can nudge more of your employees to sign up to payroll giving, which will have a positive financial impact on charities and help make your scheme more successful.

Our research shows that encouraging an additional 10% of the working population to sign up to payroll giving could generate an extra £10 million a year for charities.

Getting more of your employees to sign up to CAF Give As You Earn will generate valuable funds for charities and could help your organisation qualify for a higher level Payroll Giving Quality Mark in 2017.

To make it as easy as possible for you, we’ve developed a new CAF Give As You Earn toolkit, which includes:

  • tips and advice on how to promote your scheme
  • a range of promotional materials with a variety of messages to support your efforts
  • inspiring examples of innovative promotions by other organisations

Next steps

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