2 Make it super easy
- Can your visitors easily find the information they are looking for?
- Is the donation button or page prominent on your site?
- How many clicks does it take for someone to be able to make a donation?
One of the key benefits of online donations is the speed and convenience for your donors. Unfortunately, too many charities make their online donation process unnecessarily complicated.
Once donors arrive at your donation page they're ready to give. You need to offer them the fewest number of steps possible to complete a donation. This means including a minimum number of fields on your donation form and allowing donors to give without requiring them to log in or create an account.
When a donor or prospective donor hits donate, you don't want to distract them from the action of donating. If you can, remove the menu tab in your website header, sidebars and any other calls to action (like newsletter sign-up forms, menu tabs, etc). Feature only the key information that will help them complete the donation.
Your donation process should be easy to understand without much, if any, guidance. If you have to explain it, it’s not easy enough! Take a look at how Neuroblastoma UK and Right to Life UK have made it easy for their donors to donate online.