Angharad Thomas

Head of Media Relations

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FEWER PEOPLE ARE GIVING BUT THEY'RE GIVING MORE

SAYS UK'S LARGEST STUDY OF GIVING

20 March 2018
 
Donations to charity rose from £9.7 billion to £10.3 billion during 2017, but fewer people gave, according to the largest study of giving conducted in the UK.

But those that do give are giving more, according to the annual  research carried out by the Charities Aid Foundation (CAF).

CAF’s annual UK Giving report, which includes interviews with more than 12,000 people by YouGov throughout 2017, found that men are less charitable than women, although on average they give more than women.

But although older people continue to give the most, the survey found a surge in the amount given by younger millennials. For the first time since the survey began 16-24 year olds gave more than those aged 25-34.

Overall, today’s report shows that despite a decline in the number of people reporting that they give to charity since 2016, the average (mean) amount given in 2017 was up from £40 to £44.

Medical research remains the most popular cause among generous Brits, followed by animal welfare, children or young people, hospitals and hospices and finally overseas aid and disaster relief.

The report found that women are once again more likely than men to participate in charitable and social activity but notably, women are also donating more financially than before. CAF’s report found the average monthly donation for women has increased from £35 to £42 closing the gap on men.

Trust in charities is stable, with around half the UK population (51%) agreeing that charities are trustworthy, consistent with 2016.

Despite the high profile of online giving, cash remains the main way in which people give to charity, decreasing only slightly in 2017.

Which, if any, of the following have you done in the last year/four weeks?

Other key findings of the 2018 UK Giving report include:

  • November and December were the peak months for donations to charity
  • Full time students were the most likely group to volunteer in 2017
  • People continued to sign petitions and take part in public demonstrations in 2017 at the high levels seen for the first time in 2016. Londoners and those aged 16-24 are most active in this area

CAF Chief Executive Sir John Low said: “We have tracked the generosity of British people across the UK for more than a decade, and their enduring willingness to support the work of charities is something of which we should all be proud.

Although total donations are slightly up, the number of people giving has fallen. It’s far too soon to tell if that represents a trend, but we need to be careful if giving becomes concentrated in fewer, larger donations.

“It is telling that men are less likely to give money than women, although those who do on average give more, men are also less likely to volunteer. But the good news is that young millennials seem to be giving more than in previous years and that bodes well for the future.

“Crucially, we note that trust in charities remains stable. While we in charities must always strive for the best and never be complacent about the high standards expected of us, the enduring trust people have in our country’s voluntary sector should be a source of pride, and something precious we need to protect.” 

Read UK Giving 2018

Notes to editors

1 The Charities Aid Foundation (CAF) is one of Europe’s largest charitable foundations, which helps more than 250,000 people and 3,000 businesses give to good causes, while offering financial services to support charities. 

2 CAF has been producing the UK Giving report since 2004, and has been tracking giving in the UK for several decades. This year’s report featured 12,211 interviewees amongst individuals across the UK, up from 8,000 in 2017 and 4,000 in 2016. Interviews are carried out online by YouGov.

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UK Giving 2018


Our UK Giving 2018 report reveals the latest insights into giving behaviour in the UK.

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