George Young

Senior Media Relations Officer

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GIVING TUESDAY TRENDS TOP ON TWITTER AS IT CELEBRATES FIFTH BIRTHDAY IN THE UK

THE INTERNATIONAL DAY TO DO GOOD

27 November 2018

Giving Tuesday – the international day to do good stuff for charity that’s led in the UK by the Charities Aid Foundation (CAF) – is the top trending item on UK and international Twitter for the second year in a row.

The campaign set a record this year with over 2,600 charities and corporate partners signed up to take part in the UK.  

Celebrities who are supporting the campaign this year include the models Karlie Kloss and Cara Delevingne, tennis star Novak Djokovic, historian Dan Snow, Stephen Fry, Sir Richard Branson, The Beatles, Sir Patrick Stewart, Captain America star Chris Evans and pop singer Dua Lipa.

CAF team GT

In London today, the BT Tower has advertised Giving Tuesday on its spire, whilst Thomson Reuters has shown a Giving Tuesday video on their Jumbotron in Canary Wharf throughout the week.

Across the country, charities of all kinds have created campaigns to promote their individual causes and
celebrate Giving Tuesday.

Brewgooder – the non-profit craft brewer – launched a Christmas crowdfunding “Jingle Wells” campaign to raise money for the repair of 12 broken wells across Malawi, turning on clean water for thousands of people in the process.

Marie Curie are once again doing an all day “thankathon”, where their staff write out personalised thank you cards to supporters. They’re hoping to produce thousands throughout the day as well as doodles for their celebrity ambassadors.

PayPal will be matching funds, through their PayPal Giving Fund, up to a total of £50,000 on the day. Match-funding can make an incredible impact, especially on smaller charities.

Internationally, the Giving Tuesday campaign is being championed by the US Holocaust Museum, Animals Asia who are collecting donations to provide toys for abused Asian bears, and The Favela Foundation who are asking people to support children from Brazil’s favelas to visit the Brazilian Science Museum. 

To find out more about Giving Tuesday, and how you can get involved, visit: http://www.givingtuesday.org.uk/ 


Notes to editors

  1. For more information about #GivingTuesday, or to request an interview, please contact the Charities Aid Foundation Press Office on: media@cafonline.org or call 03000 123 286.

  2. A global phenomenon, #GivingTuesday has broken successive world records for the most money donated online to charity. In 2017, people in more than 150 countries did something good on #GivingTuesday, even reaching as far as Antarctica and raising in excess of $274 million online alone. In 2018, leading charities and brands are supporting the day including: Barnardo’s, Marie Curie, Cancer Research UK, the RSPCA  as well as Thomson Reuters, PwC, RBS, Argos and ASOS.

  3. CAF exists to make giving go further, so that more lives and communities around the world can be transformed.

  4. CAF is a charity and a champion for better giving, and for over 90 years has helped donors, companies, charities and social organisations make a bigger impact. Through CAF Bank, it offers simple and straightforward day-to-day banking, designed exclusively for charities.

  5. We are CAF and we make giving count.

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What is Giving Tuesday?


Giving Tuesday is a chance to support your favourite charity and celebrate the work they do.

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We work to build a stronger charitable sector by running campaigns, influencing government and encouraging people to give to good causes.

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